Spring is in the air, and you know what that means — it's time to fill that stash back up! We're kicking off the season with something really super: the Spring Stash Stock-Up.

Here's the deal: grab any two cases (or BIG cases!) and the second one comes with 20% off. Stock up in pairs and your stash will be very, very happy. Ends April 17, 2026.

PretendAgain is thrilled to invite attendees of Virtual Babyfur Con (vBFC) to a special event, titled "What We Almost Pretended: A vBFC TV Event"! To celebrate, the PretendAgain crew has released a very special limited run of shirts and a mug showcasing prototype characters alongside their released forms! This set of two shirts and a mug will not be sold again and are the only way to get some cool "secret" swag for characters that live in the PretendVault!

What We Almost Pretended: A vBFC TV event airs on WBFC (the vBFC broadcast platform), Saturday, April 18, 2026 at 2:15pm Pacific Time. Membership to vBFC is a separate purchase and is required to attend the event. Visit babyfurcon.com to learn more.

PretendAgain has heard you and is pleased to announce a faster track to VIP Subscription savings for our diaper subscriptions!

The longer you subscribe the more you save up to 6% - NOW FASTER THAN EVER! 

PretendAgain’s founders made a special appearance on the popular ageplay podcast The Usual Bet, giving listeners a rare peek behind the curtain into the company’s design magic, worldbuilding chaos, and future diaper shenanigans. There’s also an emo axolotl involved. Yes, really. ✨

Super Pixel Pals fans rejoice! PretendAgain is announcing the addition of Super Pixel Pals to our VIP Subscription program! Fans of Super Pixel Pals can take on Exabyte and his minions anytime with our VIP Subscriptions, which ensure you always have diapers on hand to start a run to save Pixel Park anytime!

After two years in design, PretendAgain announces the release of Super Pixel Pals diapers! Super Pixel Pals is not just a diaper - it’s a diaper you PLAY as you join forces with Ira, Benjie, Orion, Yumi, and Harlow to save Pixel Park from Exabyte, the evil mastermind taking over the city.

You are invited to join us for a very special presentation from PretendAgain!

Show your style and preferred TryAgains character! Will you be the coolest kiddo at daycare with Jax at your side or will Osito be calculating the best angle for your new gear to hang at? With TryAgains Crossbody Bags you don't have to choose!

Feeling thirsty after playing so hard, kiddo? We have just the fix - the can glass! Not only is it cool and shaped like a soda can, but it also features your TryAgains pals! Can glasses can be bought in 2 design options: Incognito, and Standard (diaper showing in artwork).

Diaper purchases are being impacted by current geopolitical events. Get the latest on how PretendAgain is handling these impacts and learn what a tariff is, what it does, and how it impacts you.

The holiday season is upon us and Santa Paws is on his way to give all the good kiddos presents! 🎁 Thank you a million bajillion times to everyone who has become close buddies with Jax, Devin, Osito, Caden, and Tuffy - especially those on the "For Life" Learning Plan! (You know who you are! 😉). Since you've all been so super nice we've put together a lil somethin' somethin' together just for you - here are the deets!

Ever wondered what fun ABDL events are happening in the U.S. in 2025? From big kiddo conventions like CAPCon and BabyFurCon to cozy meetups full of social time, this guide shares the best spots for kiddos to connect, explore, and be their adorable selves. Plus, as a BONUS, check out our favorite ABDL podcasts!

Let's be honest, nobody likes putting down a thick towel on their gaming chair, or couch let alone all that time spent cleaning up! Diaper leaks are super inconvenient! Not only do you have to change prematurely, but you now have extra laundry and a wet chair!