We've got a few housekeeping updates to share today. Some of it is the not-so-fun kind of grown-up news, and some of it is the good kind - so we're going to be straight with you about all of it, because that's how we do things around here.
Diaper Pricing
Here's the straight talk: making diapers has gotten more expensive. Materials, manufacturing costs, and shipping across the ocean - the costs behind every diaper have crept up, same as they have for just about everything else these days (BOO!). We have absorbed the costs we can, but have reached a point where pricing needs to be adjusted to keep your diapers made the way you love (and to keep the lights on for our tiny team).
Starting on September 1, 2026 our diaper prices will be:
- Bag (10 diapers) - $49.95 + Shipping
- Case (40 diapers) - $150.00 with Free Shipping
- BIG case (80 diapers) - $285.00 with Free Shipping
Tariff Surcharge Update
Our Tariff Surcharges will be folded into our pricing, rather than charged separately, as they have been since April 2025. While we strongly believe tariffs should be canceled and removed from pricing, simplifying will make your planning and purchasing easier. Should the tariff situation adjust, we will continue to adjust our pricing and historical pricing table to stay transparent on these costs to you.
Got VIP? Your Subscription has Benefits!
Are you a VIP subscriber? Get ready to feel the V and the I (we're sure you're already familiar with P...we think)! If your diaper VIP subscription was already active as of the morning of today (August 14, 2026), nothing changes for you right away. Your current price is locked in for a full three months - all the way through November 14, 2026 - before the updated pricing is applied to your subscription.
You stuck with us. This is us sticking with you. If you're already a VIP, you're keeping your price for three months.
Shipping Adjustments
We're also tidying up how shipping works, and there's a nice upside baked in.
- Single bags will no longer ship on us. One-bag grabs just don't cover their own way across the country anymore.
- But here's the happy trade: Cases and BIG Cases ship free. Building up your stash? You're already there - so more of your orders will ship to your door with zero shipping added. 📦
Basically: small grabs, small shipping; real stash-building, free shipping. We think that's a fair swap, and for most of you it'll actually mean less at checkout, not more.
NEW VIP Subscription Benefits!
We mean it when we say you're a VIP, so we're adding something just for you: a standing wardrobe perk on all our clothing. If you have an active diaper VIP subscription, 20% now comes off every clothing order you place!
It happens automatically, as our gift, for being part of the family. Snuggly tees, comfy layers, all of it - a perk that just lives on your account for as long as you're a VIP.
(Psst - the clothing side is getting some love soon as we work on new magic. This perk is us getting you ready for it. 👀)
Too smol to read? Here's the TL;DR
- Cases and BIG cases see a price change.
- Tariff surcharges are now included in pricing.
- Already a diaper VIP as of the morning of August 14, 2026? Your price is locked for three months.
- Free shipping on any order over $99 - single bags now ship for $15.
- Subscriber VIPs unlock a wardrobe perk on all clothing, starting now.
We know price talk when everything else is getting more expensive is no fun. You have trusted us to be honest with you, and we would rather update you in plain language to repay your trust.
