Logo with a star-shaped wand and text 'PRETEND AGAIN' in a circular arrangement on a white background.

⊹₊✦⋆ About Us ⋆✦₊⊹

Founded in 2019, PretendAgain is a Diaper and Merchandise company by and for ABDLs, based in Seattle, Washington.
We’re a small team of ABDL creatives and artists from all over the world with the goal to innovate and create for ABDLs!

For ABDLs, By ABDLs

PretendAgain isn’t just a passion project, our goal is to create magical experiences through the things we make. We want to encourage everyone to live authentically and we will always put the community first, even if - and especially when - doing the right thing costs us more money or may be more difficult.

At the end of the work day, we’re just a handful of ABDLs that want to see our community innovate and grow!

Meet The Team!

Ever wonder who's behind the stuff we do here at PretendAgain? Well now you know!
(You will be quizzed on this information and it'll make up 30% of your final grade)

CEO / Founder - Lyrick

Lyrick founded PretendAgain in 2020, driven by a passion for product design and creative innovation. A lifelong enthusiast of ABDL, Lyrick brings a unique blend of expertise in business, IT security, UX/UI, and creative writing to the table, ensuring each product is thoughtfully crafted with both functionality and imagination in mind.

COO / Founder - T. Puppybear

[Apple juice was spilled on the notes]

Brand & Graphics Artist - Darkuo

Darkuro is the creative force behind the eye-catching ads, icons, and visuals across PretendAgain’s website, social media, and products. With a degree in Graphic Design and a passion for street art. A dedicated DL at heart, Darkuro has an encyclopedic knowledge of diapers released over the past 30 years to apply to future ABDL products.

Product Designer & Illustrator - OzzyDerg

Ozzy’s artistry takes center stage with his premier diaper design, TryAgains—a hallmark of the PretendAgain brand and a staple in many ABDL wardrobes. His iconic soft style shines across a variety of products, including T-shirts, mugs, hats, hoodies, and playful items featuring the beloved TryAgains characters.

Graphics Designer & Illustrator - LilChu

Chu’s art style is often recognized in ABDL comics and his commission work over the past decade. Chu holds a degree in Advertising with a minor in Graphic Design, bringing a distinctive artistic touch to the PretendAgain team. Known for his signature line style and exceptional talent for illustrating human characters. Chu enjoys connecting with the community and also reading the thoughtful comments customers leave with their orders.

Concept Artist & Designer - Spacefluuuf

Part time lap cat and fulltime artist, Cel (a.k.a Spacefluuuf) is known for their vibrant colors, chonky lines and attention to detail. A middle at heart, Cel wears their love for Megaman, Maplestory and Anime on their sleeve, pulling upon the hundreds of hours spent binging to make simultaneously cool and cute designs that glow with a kidcore joy and comfort. Cel aspires to draw unnecessary amounts of stars and sparkles on every cool project they can get their hands on.

Our Promises

If we had to summarize it down into a handful of things, this is what they'd be!

Powered By Artists

Like our community spaces, artists and creatives are what empower us and bring our fantasies into something real. At PretendAgain, we want to make sure you know which of the Artists you know and trust made our designs!

Every design will have the Artist’s signature hidden in the art or on the packaging, as well as being listed on the Product Page description.

Only When It’s Ready

There’s alot of noise we have to filter through these days and we’re not really interested in making things quickly just for the sake of it.

We want to make things that matter and are worth being interested in! That also means that we’ll only reserve email marketing for things that matter. Nobody wants more spam emails, so we’ll only poke when we’ve got something we think you’ll love!

Reviews You Can Trust

Honest Feedback is the best thing we can offer for products. We’re not interested in cherry-picking reviews, so you get to see what other ABDLs have to say about our products, both good and bad.

We use Judge.me, a trusted review app to keep things transparent and keep a close eye on reviews to know what folks genuinely think could be improved!

History

2019

KidPass

What's this KidPass stuff? Our first company name was KidPass in 2019, as the idea was that the products would provide you your pass to be a kid again. The brand read "KidPass - Permission to Be Yourself." We thought the idea was strong, but realized we could up the narrative and achieve so much more!

Timeout Luxury Bean Bag Chair (All-Stars) (Launch Edition) - PretendAgain

2020

Pretend Begins, Again!

After a quick change of name, we jumped into the madness head first on our opening day: February 16, 2020. One of our early products was fan favorite - the bean bag chair!

We can't say we suggest starting any sort of business during a pandemic.

Cuddly Constellations Comforter - PretendAgain

2021

Luxury? In this age?

In 2021 one of products included the now retired Cuddly Constellations set. Were you one of the lucky kiddos who got to go to outer space?

Or was that otter space?

2022

UwU or OwO?

In 2022 we premiered our popular line of UwU and OwO shirts - featuring common phrases like "Don't ask me where the restroom is!" and "Professor of Paleontology" (Dino Nuggies, that is!)

What happened to UwU and OwO? We call them standard and incognito now!

2023

Try, Again!

Do you remember, the 21st Day of September? We do! That's the day we took our investment in building our brand and became what we truly wanted to be - a diaper company!

Every September 21st is a day off for our team to celebrate TryAgains Day!

2025

What's an Exabyte, Anyway?

After hundreds of revisions and deep obsession over details, we introduced the first diaper specifically for Big Kids and Middles - Super Pixel Pals!

Did you catch the animation we posted to YouTube? It was our first Starcast Live, featuring long time characters Zipp and Mausen! It also featured full animation of the Super Pixel Pals!

⋆˙✦ Careers ✦˙⋆

PretendAgain is a very small company made up of a small, tight-knit team who work together to help craft the world we all hope for, but better! Check below to see if we have any open opportunities to join our team!

✦ Senior Design Artist

Remote | Timezone Flexible | Contract

 

✦ eCommerce Marketing Manager

Remote | Timezone Flexible | Contract

 

✦ Senior Sourcing & Vendor Relations

Remote | Timezone Flexible | Contract

 
 
 

Roles are available only to applicants in the following areas:
California, Washington, Illinois, and outside of the United States. Our team works in Pacific Time (GMT -7/-8, depending on season).

 

How to Apply

To apply, please read this section in it's entirety and follow the directions provided.
Applications will be reviewed within 1-2 business weeks.